UNRL apparel, pronounced "unreal," is a Minnesota-based athleisure brand founded by Michael E. Jordan in 2013. Starting with just $300 and operating from his mother's basement, Jordan built the company with a vision to blend athletic function and fashion. Initially focused on custom T-shirts, UNRL expanded into a full-fledged clothing line, gaining recognition for its quality and unique designs. The brand has since partnered with various professional sports organizations and retailers, solidifying its place in the athleisure market.

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