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The inspiration for :betr came from being a father to four kids and seeing them grow up in today’s hyperactive, fast-paced world. What we’re aiming to accomplish at :betr is to provide young people and Gen Z (15- to 25-years-olds), with a positive content experience that they can’t find on a consistent basis today. Gen Z members are growing up online with technology as an extension of themselves and facing so many tough obstacles—from school stresses, social acceptance, social media, anxiety, nutritional concerns and sadly an increase of mental health issues. Our role is to change the narrative and have positivity be as prominent as any other element of their lives. We’re not trying to replace their use of social media by any means, but the idea is to give them a safe space to consume useful information that gives them hope, confidence and optimism in their lives. We have a lot of work ahead of us, but we can’t wait to get rolling.

Discipline / Category