CAA_Football_Training_Camp_Box_Mockup_06_10_22_V2.webp

CAA Football

CAA Football
Brand Identity, Campaigns & Creative Direction
Creative direction and brand identity for CAA Football, producing campaigns, environmental design, and storytelling that elevate the agency’s connection with athletes and recruits.

 

Recruiting Materials

Materials designed for CAA Football, tailored to showcase each athlete’s potential, our agency’s impact, and the value of joining the CAA family. Built for impact in one-on-one meetings and team presentations.

Welcome to the Family

Welcome graphics created to celebrate new client signings and NFL Draft classes. Each design is tailored to highlight school pride, player personality, and CAA Football branding for impactful social rollouts.

Fashion x Sports

Weekly social content series spotlighting CAA Football clients and their fashion—blending athlete style, culture, and creativity in one cohesive visual to elevate their personal brand on and off the field.

Culture in Motion

Elite athletes and cultural moments through bold visuals. From game day to off-field identity, these designs fuse fashion, music, and lifestyle to tell deeper stories around the athlete and their brand.

Social Media Content

Content crafted for client storytelling and engagement. Designed to highlight player partnerships, game-day energy, and school pride while aligning with brand sponsors and recruiting narratives.

Original Productions

Creative storytelling captured in-house. Branded content with cultural energy, showcasing lifestyle, product, and athlete personality in one cohesive visual narrative.

NFL Draft

Branded content and custom graphics celebrating NFL Draft moments, from pre-draft excitement to rookie signings. Each design captured player personality, team pride, and CAA Football’s presence on one of the sport’s biggest stages, driving fan engagement across digital and social channels.

Brand Partnerships

Integrated campaign developed to highlight a high-profile brand partnership, blending athlete storytelling, product integration, and bold visuals. Designed for multi-platform impact, the creative brought the collaboration to life through social media, event activations, and fan-focused content.

PiggyBanx x CAA Sports

Exclusive collaboration with PiggyBanx bringing together sports memorabilia and premium packaging design. This limited-edition release combined high-end card presentation with bold, modern branding to create a collectible experience that resonated with fans and collectors alike.

CAA Football Apparel

Custom-designed apparel collections celebrating CAA Football’s athletes and brand. From sideline gear to lifestyle pieces, each design blends performance-ready functionality with bold, modern aesthetics. Created to highlight player personality and team pride, these collections serve both as on-field essentials and off-field statement pieces, reinforcing the CAA Football identity across every thread.

Event Branding

Spotlight your work for player-focused events—draft parties, training camps, pro days, or exclusive CAA Football events. Show how the visuals, signage, and digital tie-ins work together to create a full brand experience.

Environmental Design

Immersive branded environments designed to bring CAA Football’s identity to life. From draft green rooms to client event spaces, each installation blends bold visuals, typography, and custom graphics to create a high-impact atmosphere. Every detail is crafted to reflect player pride, team culture, and the energy of the game, transforming ordinary spaces into unforgettable experiences for athletes, partners, and fans.

 

The NFL's most successful players choose CAA Football to guide their on- and off-field business strategies. With vast experience in negotiating contracts and securing endorsement deals, our team provides the best players with the best representation. In addition to draft preparation and contract negotiation, we provide elite athletes with top-of-the-line marketing services. Our commitment to client service is reflected in everything we do.

Since CAA represents top talent across film, television, broadcasting, music and digital, we can create one-of-a-kind opportunities and partnerships for football clients. And through the CAA Foundation and other efforts, we support our clients' philanthropic and advocacy work to make an impact in their communities.

Discipline / Category

APPAREL
ART DIRECTION
BRAND IDENTITY
DECKS
ENVIRONMENTAL
SOCIAL MEDIA
WEB UI/UX