Pantherland, the Florida Panthers’ official team store inside the arena, was redesigned to reflect the team’s updated brand identity and create a more dynamic shopping experience for fans. The refreshed space featured bold new graphics, updated player imagery, and jersey swaps for stars like Aaron Ekblad and Reilly Smith — blending custom assets with shots from a Bauer campaign. Every detail, from wall wraps to signage, was crafted to extend the game day energy beyond the ice and make the store feel like an integral part of the Panthers’ home.
Disciple / Category
BRAND IDENTITY
ENVIRONMENTAL
retail graphics
fan experience
asset integration
