To bring the Florida Panthers’ updated look to life, a clear, detailed style guide was created to serve as the backbone for every visual decision. This guide laid out precise rules for logo placement, color usage, typography, graphic elements, and layout examples — ensuring the brand stayed strong and consistent across print, digital, broadcast, merchandise, and facility design. More than just a manual, this style guide empowered internal teams, vendors, and partners to tell the Panthers’ story with confidence, clarity, and impact for seasons to come.

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