When Jaromír Jágr passed Mark Messier to become second all-time in NHL points, it wasn’t just another stat — it was a historic moment for the league and the Florida Panthers community. To honor this milestone, a focused campaign was developed featuring custom milestone graphics, in-arena visuals, and real-time social content that captured Jágr’s achievement as it happened. The tribute blended bold visuals, quick-turn storytelling, and high-impact displays that gave fans a front-row seat to history. Assets from this celebration were shared across the Panthers’ digital channels and replayed in highlight reels for years to come — celebrating one of hockey’s greatest careers the way it deserved.

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