The Panthers’ locker room and hockey operations areas were fully reimagined to match the team’s new identity and raise the standard behind the scenes. By collaborating with Forty-Nine Degrees, local vendors, and the dedicated BB&T Center Ops Team, the space went from outdated to standout in under two months — blending smart design, brand storytelling, and premium finishes to boost morale and help attract top talent to South Florida.
Disciple / Category
BRAND IDENTITY
ENVIRONMENTAL
project
management
creative direction
brand integration
