Each year, CAA Football rolls out a high-impact social campaign to welcome its rookie draft class. For 2024, the team leveled up with custom graphics, dynamic motion by Paulo Manso, original videos led by Michaiah Smith, and one-of-a-kind artwork by PiggyBanx — giving every rookie a standout moment to mark the start of their pro career.
Disciple / Category
BRAND IDENTITY
SOCIAL MEDIA
STRATEGY
CONTENT PRODUCTION
CREATIVE DIRECTION
